Eau Claire

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Store Hours
Mon-Sat: 9:30AM – 9:00PM
Sundays: 10:30AM – 6:00PM



Eau Claire SCHEELS first opened its doors in 1995 in the Oakwood Mall. In 2000, they expanded to 80,000 square feet to offer a retail shopping experience that showcases the region’s largest selection of sports, sportswear, and footwear under one roof.


Scheels® Eau Claire

Oakwood Mall
4710 Golf Road
Eau Claire, WI 54701-8926
Ph: 715.833.1886

Family Fun

Unlike a typical sporting goods store or department store, the expanded Eau Claire SCHEELS is a collection of women’s, men’s, youth, specialty, and sport and game shops. Brand-name concept shops by Nike, adidas, Columbia, and The North Face will keep you active in any season. Each shop is staffed with experts who are focused on their passions.


The SCHEELS in Eau Claire features boutiques ranging from technical running gear and the latest fashion sportswear to spectacular hunting and fishing shops. The athletic shoe, hiking boot, and casual footwear selection is the largest in the region, with everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts will experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops have the largest retail selection of guns in the region, ranging from everyday shooters to collectible guns.

Service Shop

SCHEELS offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.

Archery Range


Gather in the Archery Shop and utilize the “try before you buy” archery shooting range, where experts are ready to fit you for a new bow or fine tune one you already own.

Fudge and Coffee Shop


Enjoy 24 flavors of fresh homemade fudge and Starbucks coffee and specialty drinks!