ABOUT

Our people make us special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS also gives back to the local communities, donating more than 10% of its profits to local charities and local non-profit organizations.

YOUR EXPERIENCE STARTS HERE

  • Overview

    The SCHEELS in Appleton features boutiques ranging from technical running gear to the latest fashion sportswear. The athletic shoe, hiking boot, and casual footwear selection offers everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts will experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops have the largest retail selection of guns in the region, ranging from everyday shooters to collectible guns.

  • Location

    Scheels® Appleton

    Fox River Mall
    4301 W. Wisconsin Ave
    Appleton, WI 54913-8681
    Ph: 920.830.2977

  • Service

    SCHEELS offers a complete Service Shop. From bike repairs and skate sharpening to ski/board waxing and racquet stringing, each SCHEELS store has an in-house service technician team to get your gear ready for the season. Our Barnett-certified technicians have received the best bike mechanic training in the industry, and are ready to use their skills to keep your wheels on the road.

  • Features

    The SCHEELS in Appleton features boutiques ranging from technical running gear to the latest fashion sportswear. The athletic shoe, hiking boot, and casual footwear selection offers everything for toddlers to serious climbers, and selections ranging from beach sandals to fashion boots for women. Outdoor enthusiasts will experience world-class shops including golf, bike, ski, paddle, and sport and game shops. The gun and hunting shops have the largest retail selection of guns in the region, ranging from everyday shooters to collectible guns.

Background

Archery Range

TRY BEFORE YOU BUY

Gather in the Archery Shop and utilize the “try before you buy” archery shooting range, where expert associates are ready to fit you for a new bow or fine tune one you already own.

LOCAL TEAM SWAG

TeamLogo_0014_300px-Detroit_Red_Wings_logo.svg
TeamLogo_0010_Milwaukee_Brewers_Logo.svg
TeamLogo_0010_Milwaukee_Bucks.svg
TeamLogo_0012_Green_Bay_Packers_logo.svg
TeamLogo_0000_wisconsin-badgers-logo
Background

Fudge and Coffee Shop

SATISFY YOUR SWEET TOOTH

Enjoy 24 flavors of homemade fudge and Starbucks coffee and specialty drinks.

Upcoming Events

Explore