• Sorel Major

Spring Vacation Essentials

Our ideal vacation would involve the beach and strolling through the streets discovering quaint shops along with underrated restaurants. What is better than that? However, be cautious of suitcase space when shopping; we are speaking from experience.

Top Fitness Picks For February

We are staying true to our resolutions by hitting the gym and getting our sweat on! We are always on the search for fitness gear that can keep up. There is nothing worse than settling in to downward dog and have your shirt roll up or killing a squat session and your pants start to slowly move down for undesired exposure.


Best Of Packable Jackets

For the individual who is active and on the go, who wants to be warm but not restricted by weight and bulk, I recommend our packable jackets. Varying in insulation and style, we have fun packable coats to fit every active woman’s needs.


Adventurer Holiday Gift Guide

SCHEELS carries some of the best brands and products in the industry which means buying for the adventurer in your life has never been easier! Fuel their passion for excitement and exploration with these gifts selected by our experts. Whether it’s that first turn in fresh powder or the open fire at your favorite camp spot, this gift guide has something for everyone.

Youth Holiday Gift Guide

SCHEELS carries the best brands and products in the industry, which means buying for the little ones in your life has never been easier! Fuel their passion for creating with these gifts selected by our Experts.

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Lifestyle Holiday Gift Guide

SCHEELS carries the best brands and products in the industry, which means buying for the fashionista in your life has never been easier! Fuel their passion for fashion with these gifts selected by our Experts. Choose from a vast variety of options including clothing, accessories, footwear and much more! Take the first step towards celebrating this special time of year with the perfect gift.


Employees Picks Gift Guide

Take a peek into our office and see what our employees are wanting this holiday season.


Seeded & Sewn Fit Guide

"The Seeded & Sewn brand name came by referencing how our company got its start. That is really the root of it as a name as it ties into our heritage with farming while at the same time has a clothing connection depending on how you define it."-Dick Thurs, Fashion Buyer


How To Choose A Base Layer

The key to staying warm while taking on the wintery outdoors is layering! There are three layers to consider: base layer, mid layer and outer shell. Depending on what activity you are doing and the temperature, not all layers may be necessary.


Winter Preview: Top 5 Jackets for Men, Women & Youth

As a Women’s Outerwear Shop Manager, I have friends and family consistently asking for my advice when choosing winter coats for themselves or as gifts. While I love the unique features and diverse options of all outerwear products, I usually suggest one of our top selling coats with a strong sales history.


Bring The Fit Inside

Not all of us enjoy being out in the cold weather, so with that being said, we need some fitness options that can keep us motivated while being indoors. The first thing I would consider is looking at the classes offered at your local gym.


Top 5 Seasonal Coats

I am extremely excited about the different styles and colors we are seeing in Women’s Outerwear this season! One of the many perks of being a specialty shop manager is getting to try on all the new pieces as they are delivered. We take note of technologies, features, fit and color options for each piece. There are many strong contenders this year, but below are my top 5 picks for early season winter coats this year.


Dressing For Fall Fitness

The weather is changing but it is more than worth it to stay active outside, even though it is getting colder and the conditions are going to start to change.


Blanket Scarf

Figuring out how to wear oversized scarves can be tricky, but here are a few ways to wear them! Every style shown below starts with folding the scarf into a big triangle and then styling it from there.

30 Fall Favorites

The First Day Of Fall has arrived and we want to share what we're currently loving for the season. From UGG boots to the hottest blind for waterfowl hunting: here is what we're craving.


2016 Cold Weather Lookbook

It's the season of chilly weather, hot chocolate and cozy layers. This means putting away the shorts and bringing out scarves and chunky sweaters. We asked our buyers to give us a sneak peek into what we are carrying for the winter season, so you can have the most wanted coats this minute.

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Patagonia is one of the hottest brands on the market today. Find out the top styles for everyone in your family.


Currently Craving: Sorel

Founded in 1962, SOREL was born of the belief that style and functionality go hand in hand, and has grown in the relentless pursuit of both. What began decades ago with premium boots, crafted with an unparalleled balance of construction and protection, is today, a brand dedicated to both its heritage roots and fashion-forward design across footwear, outerwear and accessories.


Your College Closet

It's time to go back to school, which means moving your entire wardrobe. We are here to help you organize, figure out what pieces you actually need to take with you and what apparel you should add once you arrive.

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New Arrivals

Learn how to use your staple pieces over and over, creating new looks every time. Our Lifestyle Expert showcases new arrivals and a few of her favorite pieces.


Back To School 2016: Our Favorite Backpacks

The end of summer is approaching and that means back to school is upon us! Picking out the perfect backpack can be a daunting task; it’s the one item you use every day so we want to make sure it fits your needs.


Back To School Style

We sat down with Fashion Expert Shelby Novak to answer a few questions on Back To School Fashion.


Prep For The Fourth

First things first, what are you going to wear to your Fourth of July get together this year? Don't worry, we have what you need to be on point and ready to jump in the water.


Swimwear For The Lake

The warm weather has arrived and we can't wait to get on the water. The sun is out and you can finally wear the clothes you have been setting aside since March. Take a peek into what we are wearing this summer!


Rainy Day Gear

The rainy season has begun, and you finally have an excuse to buy the rain gear you have had your eye on. Our rainy day must-have's are sure to make a splash!


Easter Gift Guide 2016

We know gifting can be difficult so we've put together a guide to help you shop! For some it is all about the chocolate, for others the wonder of the Easter Bunny takes control.


Pantone Color Of The Year 2016

For the first time, two shades are chosen as the PANTONE Color of the Year, Rose Quartz and Serenity.


Packing Essentials

Spring vacation means one thing: time for the beach! We've selected our top items that we wouldn't leave home without and created a checklist to make packing easy.

Valentine's Day Gift Guide

Valentine’s Day Gift Guide For Him & Her

From blender bottles to Lucy Activewear, these gifts are sure to wow your Valentine. Saxx underwear, Hydroflask, Toms, Locally Grown, Stance socks and more.


Pack Your Bags

Traveling during this time of year can be a pain. Once you have reached your destination, none of the traveling matters.


Black Friday Survival Guide

Hot coffee, cold weather and a magnitude of waiting in lines for doors to open. It’s that time of year again,...

On Our Radar: Athleisure

Look comfortable without looking sloppy by adapting to athleisure. Defined simply as a mash up of fashion and activewear. Whether...

Winter Wonderland Outerwear

It’s that time of year again when your closet transforms from summer to winter. Unpack the leggings, boots, sweaters, and coats...

Winter Lookbook

Looking for footwear that fits the whole family? SOREL delivers when it comes to providing quality and stylish footwear for everyone...

Fall Fashion Staples – Closet Confessions

As the “chilly” season approaches, the fashion at Scheels is just warming up. Fall brings boots, chunky sweaters and a staple-layering...