• Sorel Major
Top 5 Spring Jackets

Top 5 Spring Jackets

As winter gives way to spring, hang your parkas and down coats in the back of the closet to make room for all the beautiful, new outerwear trends for women! This season we are seeing new designs, updated styles and fresh colors. I am excited to feature my top five favorite pieces for this spring season in Women’s Outerwear!


What’s In Our Gym Bag?

Packing your gym bag may seem like an easy task which can be completed quickly, while running out the door. However, we know this isn't always the case. We are all too familiar with arriving at the gym and realizing we are missing an essential piece of equipment.

5 tips for the best vacation

5 Tips For The Best Vacation

Want to learn the secrets of a person who always has an amazing vacation? We've got all the answers. Check out the top 5 tips to have the best vacation.


Spring Vacation Essentials

Our ideal vacation would involve the beach and strolling through the streets discovering quaint shops along with underrated restaurants. What is better than that? However, be cautious of suitcase space when shopping; we are speaking from experience.

Valentine's Day Gift Guide

Valentine’s Day Gift Guide For Him & Her

From blender bottles to Lucy Activewear, these gifts are sure to wow your Valentine. Saxx underwear, Hydroflask, Toms, Locally Grown, Stance socks and more.

Top Fitness Picks For February

We are staying true to our resolutions by hitting the gym and getting our sweat on! We are always on the search for fitness gear that can keep up. There is nothing worse than settling in to downward dog and have your shirt roll up or killing a squat session and your pants start to slowly move down for undesired exposure.


Best Of Packable Jackets

For the individual who is active and on the go, who wants to be warm but not restricted by weight and bulk, I recommend our packable jackets. Varying in insulation and style, we have fun packable coats to fit every active woman’s needs.


Pack Your Bags

Traveling during this time of year can be a pain. Once you have reached your destination, none of the traveling matters.


Adventurer Holiday Gift Guide

SCHEELS carries some of the best brands and products in the industry which means buying for the adventurer in your life has never been easier! Fuel their passion for excitement and exploration with these gifts selected by our experts. Whether it’s that first turn in fresh powder or the open fire at your favorite camp spot, this gift guide has something for everyone.

Youth Holiday Gift Guide

SCHEELS carries the best brands and products in the industry, which means buying for the little ones in your life has never been easier! Fuel their passion for creating with these gifts selected by our Experts.

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Lifestyle Holiday Gift Guide

SCHEELS carries the best brands and products in the industry, which means buying for the fashionista in your life has never been easier! Fuel their passion for fashion with these gifts selected by our Experts. Choose from a vast variety of options including clothing, accessories, footwear and much more! Take the first step towards celebrating this special time of year with the perfect gift.


Black Friday Survival Guide

Hot coffee, cold weather and a magnitude of waiting in lines for doors to open. It’s that time of year again,...


Seeded & Sewn Fit Guide

"The Seeded & Sewn brand name came by referencing how our company got its start. That is really the root of it as a name as it ties into our heritage with farming while at the same time has a clothing connection depending on how you define it."-Dick Thurs, Fashion Buyer


How To Choose A Base Layer

The key to staying warm while taking on the wintery outdoors is layering! There are three layers to consider: base layer, mid layer and outer shell. Depending on what activity you are doing and the temperature, not all layers may be necessary.


Winter Preview: Top 5 Jackets for Men, Women & Youth

As a Women’s Outerwear Shop Manager, I have friends and family consistently asking for my advice when choosing winter coats for themselves or as gifts. While I love the unique features and diverse options of all outerwear products, I usually suggest one of our top selling coats with a strong sales history.


Bring The Fit Inside

Not all of us enjoy being out in the cold weather, so with that being said, we need some fitness options that can keep us motivated while being indoors. The first thing I would consider is looking at the classes offered at your local gym.


Top 5 Seasonal Coats

I am extremely excited about the different styles and colors we are seeing in Women’s Outerwear this season! One of the many perks of being a specialty shop manager is getting to try on all the new pieces as they are delivered. We take note of technologies, features, fit and color options for each piece. There are many strong contenders this year, but below are my top 5 picks for early season winter coats this year.


Dressing For Fall Fitness

The weather is changing but it is more than worth it to stay active outside, even though it is getting colder and the conditions are going to start to change.


2016 Cold Weather Lookbook

It's the season of chilly weather, hot chocolate and cozy layers. This means putting away the shorts and bringing out scarves and chunky sweaters. We asked our buyers to give us a sneak peek into what we are carrying for the winter season, so you can have the most wanted coats this minute.

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Patagonia is one of the hottest brands on the market today. Find out the top styles for everyone in your family.


Currently Craving: Sorel

Founded in 1962, SOREL was born of the belief that style and functionality go hand in hand, and has grown in the relentless pursuit of both. What began decades ago with premium boots, crafted with an unparalleled balance of construction and protection, is today, a brand dedicated to both its heritage roots and fashion-forward design across footwear, outerwear and accessories.


Your College Closet

It's time to go back to school, which means moving your entire wardrobe. We are here to help you organize, figure out what pieces you actually need to take with you and what apparel you should add once you arrive.

Locally Grown Tee

New Arrivals

Learn how to use your staple pieces over and over, creating new looks every time. Our Lifestyle Expert showcases new arrivals and a few of her favorite pieces.


Back To School 2016: Our Favorite Backpacks

The end of summer is approaching and that means back to school is upon us! Picking out the perfect backpack can be a daunting task; it’s the one item you use every day so we want to make sure it fits your needs.


Back To School Style

We sat down with Fashion Expert Shelby Novak to answer a few questions on Back To School Fashion.


Prep For The Fourth

First things first, what are you going to wear to your Fourth of July get together this year? Don't worry, we have what you need to be on point and ready to jump in the water.


Swimwear For The Lake

The warm weather has arrived and we can't wait to get on the water. The sun is out and you can finally wear the clothes you have been setting aside since March. Take a peek into what we are wearing this summer!