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March 13, 2017

Top 5 Spring Jackets

Top 5 Spring Jackets

As winter gives way to spring, hang your parkas and down coats in the back of the closet to make room for all the beautiful, new outerwear trends for women! This season we are seeing new designs, updated styles and fresh colors. I am excited to feature my top five favorite pieces for this spring season in Women’s Outerwear!

5 tips for the best vacation

Want to learn the secrets of a person who always has an amazing vacation? We’ve got all the answers. Check out the top 5 tips to have the best vacation.

February 8, 2017

Spring Vacation Essentials


Our ideal vacation would involve the beach and strolling through the streets discovering quaint shops along with underrated restaurants. What is better than that? However, be cautious of suitcase space when shopping; we are speaking from experience.

January 26, 2017

Best Of Packable Jackets


For the individual who is active and on the go, who wants to be warm but not restricted by weight and bulk, I recommend our packable jackets. Varying in insulation and style, we have fun packable coats to fit every active woman’s needs.

December 21, 2016

Pack Your Bags


Traveling during this time of year can be a pain. Once you have reached your destination, none of the traveling matters.

November 10, 2016

Seeded & Sewn Fit Guide


“The Seeded & Sewn brand name came by referencing how our company got its start. That is really the root of it as a name as it ties into our heritage with farming while at the same time has a clothing connection depending on how you define it.”-Dick Thurs, Fashion Buyer

October 24, 2016

How To Choose A Base Layer


The key to staying warm while taking on the wintery outdoors is layering! There are three layers to consider: base layer, mid layer and outer shell. Depending on what activity you are doing and the temperature, not all layers may be necessary.


As a Women’s Outerwear Shop Manager, I have friends and family consistently asking for my advice when choosing winter coats for themselves or as gifts. While I love the unique features and diverse options of all outerwear products, I usually suggest one of our top selling coats with a strong sales history.

October 6, 2016

Bring The Fit Inside


Not all of us enjoy being out in the cold weather, so with that being said, we need some fitness options that can keep us motivated while being indoors. The first thing I would consider is looking at the classes offered at your local gym.

October 3, 2016

Top 5 Seasonal Coats


I am extremely excited about the different styles and colors we are seeing in Women’s Outerwear this season! One of the many perks of being a specialty shop manager is getting to try on all the new pieces as they are delivered. We take note of technologies, features, fit and color options for each piece. There are many strong contenders this year, but below are my top 5 picks for early season winter coats this year.

September 29, 2016

Dressing For Fall Fitness


The weather is changing but it is more than worth it to stay active outside, even though it is getting colder and the conditions are going to start to change.

As the “chilly” season approaches, the fashion at Scheels is just warming up. Fall brings boots, chunky sweaters and a staple-layering...
September 12, 2016

2016 Cold Weather Lookbook


It’s the season of chilly weather, hot chocolate and cozy layers. This means putting away the shorts and bringing out scarves and chunky sweaters. We asked our buyers to give us a sneak peek into what we are carrying for the winter season, so you can have the most wanted coats this minute.

September 7, 2016


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Patagonia is one of the hottest brands on the market today. Find out the top styles for everyone in your family.

August 30, 2016

Currently Craving: Sorel


Founded in 1962, SOREL was born of the belief that style and functionality go hand in hand, and has grown in the relentless pursuit of both. What began decades ago with premium boots, crafted with an unparalleled balance of construction and protection, is today, a brand dedicated to both its heritage roots and fashion-forward design across footwear, outerwear and accessories.

August 16, 2016

Your College Closet


It’s time to go back to school, which means moving your entire wardrobe. We are here to help you organize, figure out what pieces you actually need to take with you and what apparel you should add once you arrive.

August 16, 2016

New Arrivals

Locally Grown Tee

Learn how to use your staple pieces over and over, creating new looks every time. Our Lifestyle Expert showcases new arrivals and a few of her favorite pieces.

July 12, 2016

Back To School Style


We sat down with Fashion Expert Shelby Novak to answer a few questions on Back To School Fashion.

April 19, 2016

Swimwear For The Lake


The warm weather has arrived and we can’t wait to get on the water. The sun is out and you can finally wear the clothes you have been setting aside since March. Take a peek into what we are wearing this summer!