Company History

Three acres of potatoes were the seed for the first SCHEELS store in 1902. Frederick A. Scheel, a German immigrant, used the $300 he earned from that first harvest of potatoes as the down payment on the first SCHEELS, a small hardware and general merchandise store in Sabin, Minnesota.

Over the years, SCHEELS opened in surrounding communities, including Fargo, North Dakota, where the Corporate Office is now located.

Firmly planted in the hardware business, SCHEELS started adding a small selection of sporting goods to their stores in 1954. Customer interest grew, and more and more sports lines were added with athletic shoes and clothing being introduced to the SCHEELS’ product mix in 1972.

SCHEELS’ first All Sports Superstore opened in Grand Forks, ND in 1989. SCHEELS’ Reno/Sparks, Nevada location opened in 2008 and is the World’s Largest All Sports Store. Today, SCHEELS is a 26-store operation with stores in 11 states including North Dakota, Illinois, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Utah, and Kansas. Providing SCHEELS’ customers with first-class customer service and the world’s largest selection of sports, sportswear and footwear are the priorities throughout the organization.

Today, Steve D. Scheel, the great grandson of SCHEELS’ founder, is the company’s Chairman of the Board, and great-great grandson Steve M. Scheel is CEO. Bill Nelson serves as President and oversees SCHEELS’ daily operations of more than 6,000 associates.

SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders and partners who think and make decisions for their individual stores and the entire company.

Sports Illustrated KIDS

Voted Best SPORTING GOODS Store by Sports Illustrated KIDS!
Here’s what they said; You can buy a baseball glove anywhere, but SCHEELS flagship store may be the only place where you can buy a baseball glove, ride a Ferris wheel, and snack on an ostrich sandwich. At 196,000 square feet (about the size of 3 1/2 football fields, SCHEELS is the world’s largest all-sports store. In addition to the 45-foot-tall Ferris wheel, the store has an outdoor bike path for shoppers to try out their wheels. There are also two sports simulators, where shoppers can test a hockey stick or hit golf balls into a video screen. The store sells more than half a million different products.

AOL Travel

Omaha SCHEELS Voted TOP 10 FERRIS WHEELS in America by AOL-Travel!
Omaha, Nebraska has become the wheel of the world for people of all ages, and AOL Travel agrees. SCHEELS, 17202 Davenport Street, in Omaha has been placed in the Top Ten of Ferris Wheels in the country.

SCHEELS joins The Texas Star in Dallas, Texas (largest), The Sun Wheel in Anaheim, California (most colorful), and The Original in Chicago (replicates Chicago World’s Fair original) as the “Top Ten Ferris Wheels” according to AOL-Travel.


Scheels Named #1 TREK Dealer!
TREK takes a great deal of pride in their dealers and SCHEELS is thrilled to say that we’re among the best in that business as TREKS TOP DEALER in the Nation! SCHEELS is staffed and qualified to handle routine service tasks, complex repairs, warranty issues, and other mechanical needs on any brand of bike. We also offer a WIDE selection of great TREK bikes and accessories. Whether it’s introducing new Trek products or sponsoring cycling clubs, being a TREK dealer gives us plenty of opportunities to meet people who share our love of the ride. From our Barnett Bicycle Institute Certified Mechanics to our event hosting, we’re proud to represent TREK and we would be happy to share our favorite paths and trails with you.