Best of 2018 | SCHEELS

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#1 | Texas Ground Breaking

In 2018, we broke ground for our first SCHEELS location in the Lone Star State. At 331,000 square feet, our new store in The Colony, TX will be the largest all sports store in the world!

#2 | Touching customer experience shopping with one of our experts

“I would like to take a moment to thank Nae at Scheels. As many of you know, our son suffered a massive stroke and has CP. Abram has to wear an AFO (brace on his leg), to help correct his gait. Every year he gets a new brace and we always go to Scheels right after to get fitted for new shoes. This year Abram was diagnosed with Autism and it’s been incredibly difficult to have successful outings. Nae has always been working the days we have needed new shoes. I cannot tell you the countless times I’ve given out her name to our special needs community here in Fargo and across ND. Last year she got down on the floor, gave Abram her keys and even described each one, then she gave him a free token to the Ferris wheel. Last week; Nae, once again, got on the floor and spoke directly to Abram, asking for his permission to help and explaining everything to him. She gained his trust once again, something that happens very rarely with people who don’t know why Abram is the way he is. She asked him if she could give him stickers and even brought him a free coupon for an ice cream cone, which happens to be his favorite thing to do at Scheels. The tears streamed down my face in gratitude and love for her kindness. Most days I can’t get Abram to put on socks, and yet, here she was just my regular everyday hero. Nae is why I love Scheels, why I sing their praises to everyone I know with kids like Abe and why I’ll never take him anywhere else for shoes. Thank you from the bottom of my heart, Nae! You’re the best!”

#3 | Employees living out their passions

How do many of our employees spend their free time? They’re out living their passions each and every day!

Jenn B | SCHEELS - Eau Claire
Jamen B | SCHEELS - Sandy
Alyssa A | SCHEELS - Johnstown

#4 | Johnstown, CO store turns 1!

Our Johnstown, Colorado location celebrated their first birthday in September of 2018! We are incredibly grateful to be in such a welcoming community! Thank you, Colorado!

#5 | Colorado Springs Announcement

In October we announced our newest store coming to Colorado Springs in 2021! The new store will include a 65-foot Ferris Wheel, a 16,000-gallon saltwater aquarium, a wildlife mountain and Fuzziwig’s Candy Shop amongst other attractions.

#6 | Lincoln Nebraska Grand Opening

On September 27th the new Lincoln SCHEELS location opened! We’re excited to offer a large variety of new attractions and specialty shops in our new store!

#7 | The Story of how our very own “Token Man” inspired a young customer.

“I wanted to reach out to tell you how impressed I am with your Ferris wheel man last night. He truly loves his job and makes the experience so much better for kids and adults! My little boy is 3 and because of the excitement and joy of your token man, he plays token man at home with a toy merry-go-round. We truly appreciate his joy and it radiates every time we are at Scheels! I appreciate him for for being a great role model of good manners, love of your job, and love of life! It’s the small things (that make a big difference) like these that we do not see very often anymore!”

#8 | Best moments shared by our customers

You all went on some amazing adventures this year. Thank you for sharing them with us by tagging @scheelssports, @scheelsstyle and @scheelsoutdoors and using #SCHEELS on Instagram.

IG: @hmlarson23
IG: @awicklund12
IG: @bri___o

#9 | Back to School Giveaway

This summer, we hosted a back to school giveaway where one lucky winner from each store location received a prize package and shopping experience to prepare for their best year ever. We had a blast helping our winners shop for new gear!

#10 | Fargo/Moorhead Golden Band surprising their founder and SCHEELS Ferris Wheel Operator

Jim Kinlaw is a Fargo SCHEELS associate who founded the FM Golden Notes Band in 2005. The band is a local chapter of the national New Horizons Band Organization, an organization for people 50 years and older who used to play, or have ever played an instrument! Check out the full news article here:

#11 | Eden Prairie Construction Begins

The Eden Prairie SCHEELS will be moving into a larger space in the Eden Prairie Center in 2020 and construction is underway! The new location will have 240,000 square feet of retail space and will feature several new specialty shops and amenities.

#12 | Bailey of our Omaha SCHEELS found the perfect rainbow shoes to make a customer’s day

“My daughter was born with club feet and, although they’ve been treated, still has lots of problems them (including feet of 2 different sizes and significant pronation in one foot ). Despite this, she still likes girly shoes. Typically, a trip to the shoe store ends in tears, as none of the fun shoes work for her. Today, with the help of Bailey in kids’ shoes, she left excited. After the rainbow shoes she loved didn’t work, Bailey suggested another, more practical style. My daughter was having nothing to do with them. Bailey then came up with the brilliant idea of the same, workable style in boys’ black and white but the plain black laces would be replaced with rainbow laces. She brought them out with the colorful laces already laced. My girl was thrilled! Thanks to Bailey, she skipped out of the store safely in her appropriately fitting rainbow kicks. Thanks, Bailey!”

#13 | SCHEELS Outfitters Big Game Collection

We launched our first camouflage pattern and apparel collection in the fall of 2018. This collection compliments the SCHEELS Outfitters brand by offering rich features, superior fit and great performance at a great value, filling a need for many SCHEELS customers. We look forward to continue fulfilling this need of our customers and providing the best gear for the best value for years to come.

#14 | When Paul saved the day by going for a ride on the Ferris Wheel

“I was at Scheels recently on a busy Friday night with 3 boys ages 10, 8, and 6. They all wanted to ride the ferris wheel, but my 6 year old wasn’t tall enough to go without an adult and I’m terrified of heights. He was broken hearted that he wasn’t going to be able to ride and was fighting back tears. The young man at the register we were buying tokens from (I apologize for not getting his name) was so helpful and wanted to fix the situation. He found Paul, (another employee) who was willing to ride with my son. Paul spent the entire ride talking to my little boy and making him feel comfortable. I was so incredibly impressed by how genuinely kind, helpful, and compassionate Scheels employees are. Thank you so much for saving the night for a little boy and his mama.”

#15 | Rochester SCHEELS employees growing mustaches for a cause

A group of Rochester SCHEELS associates grew mustaches for Movember! Rochester SCHEELS was proud to donate $1,000 to Mayo Clinic’s Cancer Research Fund!

#16 | 12 Days of Christmas Giveaway

2018 was our 8th year hosting our annual 12 Days of Christmas Giveaway! This year we gave away 13 prize packages totaling over $40,000 in value making it our largest year to date.  Thank you to everyone who entered and congratulations to our winners!


In 2018, completed orders for every single state!

#18 | YOU

Each and every one of our customers makes every day working for SCHEELS the best day of the year. Thank you for choosing us.

IG: @jacobdehne