Under Armour launched its newest youth outerwear collection this fall. The line offers a variety of comfortable, durable and performance-driven styles for children ranging in sizes from toddler to youth XL. While developing the collection, designers studied young athletes in order to better understand the performance needs of their outerwear. The result? A collection of jackets that was designed to keep up with kids’ needs in every environment, while maintaining industry leading performance to keep them at the top of their game.
Under Armour turned to a crew of up-and-coming young athletes to help introduce the collection including football standout Bunchie Young, figure skater Audrey Shin, free-skier Troy Podmilsak, soccer star Chloe Shimkin; International Youth Boxing Champion Jesse Mehler and nationally-ranked twin snowboarders, Devin and Barrett Hendrix. The #CrushTheLimits campaign was developed to connect with youth consumers and inspire kids everywhere to #CrushTheLimits in whatever their passion is.